Ali's CV
Ali Barbar
REGIONAL COMMERCIAL & BUSINESS DEVELOPMENT LEADER
Profile summary
Strategic Regional Commercial and Business Development Leader with +10 years of experience shaping commercial strategy, P&L management, and market expansion across the GCC and Middle East. Trilingual in Arabic, English, and German, bringing cross-cultural expertise in managing distributor networks, product development, and cross-functional teams. Known for driving portfolio growth and scaling operations across multiple international markets. Committed to delivering sustainable commercial performance through data-driven planning and strategic partnerships.
Career highlights
Regional Commercial Operations: Directs regional commercial operations, owning the full P&L and regional performance across four markets for Al-Nimaa Scientific Bureau.
Sales Direction and Revenue Growth: Directed commercial operations across 14 brands and 400 SKUs while delivering 60% growth in monthly revenue throughout the tenure.
Product Development and Portfolio Expansion: Evaluated 400 product opportunities and selected 120 products and SKUs for commercialization while developing 5 private-label brands.
Manufacturing Partnership Expansion: Expanded European manufacturing partnerships from 2 to 12 active manufacturers across pharmaceutical, nutraceutical, and cosmetic categories.
Key skills
Professional experience
Directs regional commercial operations while owning the full P&L and regional performance across four markets. Manages regional commercial strategy, business planning, market expansion, and go-to-market execution across a portfolio exceeding four hundred SKUs in direct markets and one hundred fifty SKUs per distributor-led market. Oversees budgeting, forecasting, and financial planning while leading cross-functional execution across Finance, Marketing, Supply Chain, and Regulatory teams.
- Drives portfolio growth, product commercialization, pricing, positioning, market entry, and new business development.
- Manages distributor strategy, strategic partnerships, commercial negotiations, route-to-market, and channel performance.
- Assesses market opportunities, competitive dynamics, customer needs, and commercial business cases to guide regional growth decisions.
- Optimizes inventory, working capital, distributor performance, and commercial KPIs through data-driven ERP, CRM, and BI reporting.
Accountable for revenue, pricing, forecasting, profitability, inventory, days sales outstanding, working capital, and sales productivity. Steered commercial operations across fourteen brands and four hundred plus stock-keeping units, guiding five sales managers within a three hundred plus employee organization.
- Delivered sixty percent growth in monthly revenue throughout the tenure.
- Managed product launches, sales strategy, performance improvement, and commercial growth initiatives.
Directed commercial strategy for pharmaceutical, nutraceutical, and cosmetic lines by formulating business cases and leading market research. Managed product evaluation workflows from initial assessment to manufacturing selection while expanding the European supplier network.
- Evaluated 400 product opportunities and selected 120 products and SKUs for commercialization.
- Developed 5 private-label brands across pharmaceutical, nutraceutical, and cosmetic categories.
- Expanded European manufacturing partnerships from 2 to 12 active manufacturers.
- Supervised sales operations and executed field strategies to drive pharmaceutical product distribution and market penetration.
- Managed medical representative teams to achieve sales targets and build strong relationships with healthcare providers.
- Monitored market trends, competitor activity, and sales metrics to refine regional commercial positioning and tactics.
- Promoted pharmaceutical products to healthcare professionals, communicating clinical value and product benefits effectively.
- Built and maintained strong relationships with physicians, pharmacists, and key stakeholders across the assigned territory.
- Achieved sales targets consistently through consultative stakeholder engagement and rigorous pipeline management.
- Dispensed medications and provided pharmaceutical care, patient counseling, and medication safety guidance in Germany.
- Ensured compliance with regulatory standards and pharmacy operational guidelines while managing inventory and supply.
- Collaborated with healthcare providers to optimize patient outcomes and deliver high-standard healthcare services.
Education
Languages
Arabic · Native
English · Fluent
German · Intermediate